How great is it to see our Olympians popping up in adverts on the telly - the
girls and the boys. Especially for the girls though. Shanaze Reade for Holiday
Inn, Jessica Ennis as a Proctor and Gamble beauty ambassador. Amazed that it's
taken something like the Olympics to prick the interest of the big
companies. Don't believe what the Girl Guides say; there are LOADS of great
female role models out there! Hope it's not short-lived and these companies
continue this good practice after the Olympics. It's easy for any company to
support young sports people- stop paying models to appear in your campaigns and
use local sports people instead. Sorted!
Well done Holiday Inn using Shanaze Reade!
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